Master Amazon from A to Z

What you'll achieve with concrete results and realistic timeline. How to navigate the course. The 3 mistakes 90% of Amazon beginners make.

• What you'll achieve — concrete results and realistic timeline
• How to navigate the course
• The 3 mistakes 90% of Amazon beginners make

Before selling, you need to understand how Amazon thinks. This module prevents missteps from the very start.

• How the A9/A10 algorithm works
• FBA vs FBM vs SFP — choosing your logistics model
• Individual vs Professional — when to upgrade to a Pro account
• Full Seller Central walkthrough in a live demo

The most important module. 80% of Amazon failures come from a poor product choice. A rigorous method, not guesswork.

• Criteria for a winning product
• Product research with Helium 10 in a live demo
• Analyzing competition and estimating demand
• Calculating margins with the FBA Calculator
• Finding suppliers on Alibaba
• Exercise: validate your product idea

A good product poorly presented won't sell. This module covers everything that gets a listing to page one and converts.

• Keyword research with Helium 10 Cerebro
• Writing optimized title, bullet points and description
• Product photos that make the difference
• Creating your A+ page in a live demo
• Pricing — launch strategy vs target price

The part beginners underestimate. A stockout destroys your ranking. Poor preparation generates hidden fees.

• Sending your first shipment to Amazon
• Understanding FBA fees
• Managing inventory and anticipating stockouts
• Quality inspection and return management

The most anticipated module. This is where Scallab differentiates from generic courses. Mastering Ads is your competitive advantage.

• The 3 campaign types — SP, SB, SD
• Optimal account structure
• Launching your first auto campaign in a live demo
• Going manual — exploiting data
• Optimizing your ACoS — the weekly method
• Product launch strategy with Ads
• Exercise: audit a real campaign

Reviews are the fuel for ranking and conversion. Only methods compliant with Amazon's ToS.

• Amazon Vine and the Request a Review button
• Managing negative reviews
• What you should absolutely never do

Once the first sales come in, most sellers stagnate because they can't read their data. This module turns numbers into decisions.

• The Seller Central reports you must master
• Calculating your true profitability
• Scaling: more Ads budget or new product?
• Expanding to other European marketplaces

All the tools and resources to move faster and never get stuck.

• PDF product launch checklist — 40 points to validate
• Margin calculation Google Sheets spreadsheet
• Recommended tools with promo codes: Helium 10, Jungle Scout, Keepa, SellerBoard
• Access to the private Discord support group